Dreieich near Frankfurt am Main, October 08, 2020 - around 80 entrepreneurs, managers and investors met at the second German Entrepreneur Benchmarkday under the motto "Insights and know-how exchange of future-proof strategies" in the area3 in Dreieich near Frankfurt. The event is considered the industry meeting of small and medium-sized, as well as decentrally organized companies and brands. For the first time, interactive online participation was offered to give all interested parties access to creative business ideas, exchange of experiences, networking and learning from the best.
In the morning, the speakers offered exclusive insights into the future-oriented strategies of their successful companies. Topics included future opportunities arising from the crisis, perspectives and challenges of a new leadership culture, and a desire for the common good alongside revenue maximization. The afternoon was dedicated to exchange among the participants and the experts. In the context of an Open Space on topics such as "Digitalization from the customer's point of view" or "Sales in the new economic world", there were lively discussions and pragmatic approaches to solutions were developed.
Andreas Fürsattel, Managing Director BEITRAINING International, spoke about the leadership culture "Leadership based on trust". True to the motto "control is good - trust is better", trust is the basis of a modern leadership culture, which means trusting your employees more and focusing on goals, results and personal responsibility.
Frank Schütz, Managing Director REDDY Küchen & Elektrowelt Internationale Franchise GmbH, gave deep insights into the success concepts of REDDY Küchen such as the "REDDY Bonus Savings Bond" or the "REDDY BI (Business Intelligence)", the tool for better operational control.
With "Digital is brutal" Wolfang Huber, Head of Fleet & Electromobility König Electric Mobility Store, convinced the audience and shared his know-how about the development of König Electric Mobility Store to a digital market leader from a previously analog branch world. Anyone who needs a vehicle today searches online: "What can't be found online doesn't exist."
The highlight of this year's Benchmark Day was the keynote speech by Johannes Gutmann, owner and managing director of SONNENTOR Kräuterhandelsgesellschaft mbH. Johannes Gutmann inspired the participants for the first time through his online lecture with his conviction "Circular thinking as an economic concept of the future". SONNENTOR stands for promoting the common good and lives this in all areas. "Those who have the courage to recognize open cycles and close them promote their own productivity and save valuable resources at the same time."
As co-founder and managing director of enerix® Franchise GmbH & Co KG, Peter Knuth left a lasting impression with his courage for openness. He charted the path from the foundation, over hard setbacks to the franchisor of the year 2017. "Good mood brings good performance", determines the success at enerix® today.
The German Entrepreneur Benchmarkday 2020 inspired both face-to-face and online participants. As the only franchise conference of the year, Benchmarkday was able to shine with positive feedback in every respect, despite severe restrictions due to the highest hygiene and protection requirements. Matthias Oberem, DECO LEISURE GmbH "I can also confirm that the presentations and many diverse discussion partners were very interesting and exciting. So in short, the event was really worthwhile."
On October 14, 2021, area3 in Dreieich will once again open its doors for the German Entrepreneur Benchmarkday 2021.