Director / Franchise Law Department
Dr. Volker Güntzel
Dr Volker Güntzel is one of the leading lawyers for franchisors in Germany. He has been supporting franchisors for almost 20 years in setting up and managing systems, optimising marketing and successful expansion. His outstanding skills include combining legal excellence with commercial expertise. Dr Güntzel is a member of the Legal Committee of the German Franchise Association (DFV) and on the board of the International Franchise Lawyers Association (IFLA). He regularly publishes in the area of franchise and distribution law and is a renowned speaker in this field.
Franchising is the multiplication of business success and can be more than just sales. If organised correctly, franchising is a marketing method with local brand ambassadors and a lever for increasing the value of your own brand. Networks such as the BFW are important for the exchange of ideas among franchisors in order to learn from the mistakes and successes of others, discuss common challenges and develop solutions. I am delighted to be part of this.