After graduating as an industrial engineer, he began his professional career in the semiconductor industry. After being responsible for sales and marketing at Ingram/Macrotron AG, Dieter C. Nass founded AVATARA Marketing- und Vertriebsberatung GmbH as managing partner. As a coach of top management of international corporations and trainer of large organizations, including franchise systems, he worked on strategic-pragmatic development for companies and employees. More than 25 years ago, Dieter C. Nass worked with McDonald's to develop the "Business Community" community of interest, which served to promote corporate growth, profitability and success of McDonald's franchise operations. Together, they subsequently opened up the Business Community to the entire franchise industry in Germany and Austria.
It is a great concern of mine to make a broad public aware of the possibilities and opportunities of franchising and, above all, to bundle the various interests of all those involved and to promote exchange among them. That is why I like to volunteer for the Federal Association of the Franchise Industry.